Every 60 seconds, more than 300 hours of HD quality video are being uploaded to YouTube.
With 1,440 minutes in a day… that’s 432,000 hours of video being uploaded each day. And that’s not even counting YouTube videos with less than HD quality.
Each year, YouTube’s traffic only continues to rise. With so much content flooding onto the internet, how can you make your videos stand out?
Check out these four YouTube tips for success.
Know Your Audience
If you want to make YouTube videos, chances are you already have some ideas in mind. Rather than trying to jump into too many things at once, focus on one specific audience.
Next, do some research. Don’t guess at what your audience might be looking for. Compile a list of questions that will help you narrow down your research.
These questions might be things like:
- How old is my audience?
- What do they do for fun?
- What are they looking to get out of YouTube videos?
Addressing these questions can help in a lot of ways, such as finding appropriate topics for your videos.
If your audience consists of parents, check out what other “mommy vlogs” are doing. Many of them give advice, review children’s toys, etc.
If your audience consists of gamers, keep an eye on new releases. You can also check out our resources at TheTech52.
What kinds of questions you answer depends on what kind of channel you are. For example, if your goal is to become a YouTube personality, you may want to consider answering some personal questions.
If you are a business, you can’t go wrong with answering questions about your product/services.
The best video creators have always been interactive. If you notice questions that are consistently popping up in the comments, be sure to answer them.
You could even host a Q&A in order to give viewers exactly what they want.
Use a CTA
CTA stands for “call to action.” This means you need to invite your viewers to do something.
Your call to action could be something standard, such as “Don’t forget to subscribe to my channel!”
It could be something related to the video specifically, like “Leave a comment to let me know what you think.” If you run a business, take this opportunity to invite viewers to try out your product or service.
Your videos have a goal. Use your CTA to help meet that goal, whatever it may be.
Pay Attention to Your Production Quality
Consumers are getting used to high-quality videos. Because of this new higher standard, if you upload a fuzzy video with poor sound, you won’t hold viewers’ attention.
Watch other YouTube videos with high ratings and pay attention to their production quality. How is the lighting? What are their transitions like?
Producing a high-quality video doesn’t always have to be expensive, either.
There are lots of free resources out there that can be extremely useful. Check out Adobe Spark’s Youtube video maker for help with making a custom video in minutes.
Lights… Camera… Action!
With these tips, you are on your way to becoming the next YouTube sensation. These days, it’s possible for anyone with the right mindset and the right tools.
If you enjoyed these tips for success, let us know! We look forward to seeing your quality YouTube videos.