Frank Gibeau used to be an executive at EA and is now working as the CEO of Zynga. He made the transition from the Console and PC market to mobile, and he believes the market he’s in right now is the best for gaming.
“I love the mobile business”, boasted Gibeau. “The audiences you can reach, the demographic distribution – you have huge markets in Asia and emerging markets”. He concluded by saying he’s “never going back to console and PC”.
The Zynga CEO also went into detail about his take on the state of the mobile market: “It’s a dynamic time in mobile. There’s a lot of consolidation happening, a lot of new products coming, new ways to engage customers, whether it’s subscription or AR or VR. It’s exciting.”