Electronic Arts has been involved in some controversy in the past couple of years. Not only is it notoriously hated by gamers for being a greedy sequel-machine, it’s actually been named “the worst company in America” more than once in just a few years. EA Executive Peter Moore, who is now the company’s Chief Competition Officer, took this criticism to heart.
He spoke to IGN in an interview about becoming a “player-first” company. “Yes, that [being named Worst Company in America] was ridiculous”, he said. “Maybe there’s a kernel of truth here. Maybe this is a moment we can step back, look at who we are, look at how we’re perceived, and figure out what we need to do to do something about it.”
He also acknowledged that they’re “guilty of some stuff”. This is a great first step for the company. In the future, if they truly want to be “player-first” they should stop focusing so much on the sure-sellers like FIFA and start working on some original IPs.